Back to School with a Mattress?

Okay - come on now - a back to school mattress sale?

I have never heard about a kid going back to school with a mattress - infact I was under the distinct impression that the teachers preferred to keep everyone awake at school.

I know that in this economy, almost any excuse is good enough for a sale, but surely the product has to match the occasion at least to some degree. I mean are we now going to start to see sales for carpets for Valentine's Day or Weight Watchers for Christmas?

I don't know but at least where I am concerned I like the idea of getting a good deal on something that I am actually looking to buy related to the occasion in question, and when it comes to back to school I am not usually adding a mattress to my shopping cart along with the pencils and pads.