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The Frustrated Female

A collection of everyday annoyances in the world of shopping.

Thursday, April 16, 2009

Posted by Janie Curtis at 12:37 PM

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Interplay Ideas

Interplay Ideas
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Interplay Ideas - Ways to Engage

Brand Scanner Quant Study
Brand Traction - whole brain brand strategy development
Brand Magnifier - Co-creative brand stretch workshops
Brand Interventions - quick turn strategy and communications solutions
Digital Dating - Brand Insight Qualitative

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You're Not Too Busy to Read "Too Busy To Shop"
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Learned On Women by Andrea Learned

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WonderBranding

Fast Female Facts

Nearly 70% of women don't think that advertisers and marketers understand them
25% of women make more than their partners
5% of households have stay at home Dads
29% of women consider shopping to be a necessary evil
36.2 million women participate in the blogosphere every week
Only 10% of women drive mini-vans
Over 50% of women in the US are single
Only 2%of women consider themselves soccer moms
Women influence 81% of all car purchases
Women account for over 82% of all purchases

GoTo List

Wildfire Integrated Marketing
Factor 9 - Marketing to Women

Previous Annoyances

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▼ 2009 (35)
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- ▼ April (7)
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- ► February (5)
- ► January (8)

► 2008 (14)
- ► December (4)
- ► November (4)
- ► October (5)
- ► September (1)

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