Inspiration in a Bottle

I know that probably a million people have written about Susan Boyle's performance on Britain's Got Talent at this point, so why be the one million and first? I think because her performance is so meaningful to so many people on so many levels, that one can't help oneself.

Watch Susan Boyle here.

In the world I work in, that of advertising and marketing, the English language is so frequently misappropriated that saying that something is inspirational has become almost meaningless. Every time an advertiser or marketer calls something 'unforgettable' that then turns out to be desperately ordinary and dull, we sink a little further into a quagmire of consumer indifference.

So is it surprising that we are all almost on our knees in gratitude that we have finally been exposed to the real thing. A woman who on the outside is totally ordinary and unmemorable, opening her mouth and having pure magic come out. It is the ultimate Cinderella story and what is so extra special about it is that we don't feel compelled to rush out and change her. We want her to stay just as she is because she hasn't been transformed into something plastic and superficial by our plastic and superficial society.

If only we could bottle it and experience something as wonderous as this every day we would all be so much better off. In the meantime, I will take what I can get and just watch her performance over and over again to try and keep hold of the feelings of joy she inspires.

Go Susan!