Friday, September 3, 2010

Paper Or Plastic??



I know that this is going to seem like I am splitting hairs this week but bear with me.

Having returned from a much more environmentally friendly culture this summer, I became painfully aware of how we are still not doing enough to 'be greener' over here. I mean I know that every company you can think of has jumped on the green bandwagon from an opportunistic sense, but are they putting themselves out there - or are we for that matter - to make a difference, even when it hurts our pocketbooks.

A typical case in point can be experienced at my local supermarket.

When you check out the cashier asks you 'is plastic okay?'

Not a big deal right?

However, the question is framed up very differently from 'would you prefer paper or plastic'?

The latter question allows the shopper to answer one of two ways 'plastic' or 'paper'.

The former question makes shoppers respond with a 'yes' - the easy answer - or 'no' which requires a negative response and then a follow up request for paper.

I feel that this is worth pointing out because the subtle difference in the questions leads most shoppers to say that plastic is fine which is what the store wants in the first place, because it is cheaper for them to produce.

However, it is not better for the environment which is food for thought.

Janie

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